Unit Economics
Optimization
Measure, model, and improve the economics that determine margin, payback, and valuation — so growth scales profitably, not just fast.
Growth without economics is just spending faster
Many growing companies celebrate top-line revenue while ignoring the economics underneath. CAC rises unchecked. LTV assumptions are optimistic and unverified. COGS grows in line with revenue rather than shrinking as the model matures. Payback periods extend past what investors or the business can sustain.
By the time the unit economics problem surfaces, it's usually expensive to fix. Mxdify installs the models and discipline to catch these issues early — and then systematically improve them.
Metrics we model and optimize
| Metric | Why It Matters |
|---|---|
| CAC | Cost to acquire a customer by channel, segment, and cohort |
| LTV | Lifetime revenue, gross margin, and net value per customer |
| Payback Period | Months to recover CAC — a key signal for cash efficiency |
| COGS | Cost of goods sold as a % of revenue; a lever for margin expansion |
| Contribution Margin | Revenue minus variable costs — what's actually scalable |
| LTV:CAC Ratio | The core health metric for scalable growth |
Economics we've moved
COGS as a percent of revenue — a 12-point reduction through workflow automation and process redesign
Contribution margin expansion achieved by reducing variable costs while growing revenue
Cost per lead through attribution-led reallocation of acquisition spend to higher-efficiency channels
Make growth profitable, not just fast.
Let's model your unit economics and find the highest-leverage improvement opportunities.